Is Ahrefs Brand Radar better than Semrush AI visibility?

On our scoring Ahrefs Brand Radar comes out ahead (7.0/10 vs 5.2/10). The best value per prompt on this list by a distance, and the best data plumbing - but the $50 is an add-on to an Ahrefs plan, so starting from nothing costs about $179.

Which one should a beginner pick?

Ahrefs Brand Radar is best for teams already paying for ahrefs; Semrush AI visibility is best for existing semrush subscribers.

Ahrefs Brand Radar vs Semrush AI visibility

	Ahrefs Brand Radar	Semrush AI visibility
Our score	7.0	5.2
Rank	#2	#5
Best for	Teams already paying for Ahrefs	Existing Semrush subscribers
Price	$$	$$$
Entry price	From $50/mo custom prompts; $199/mo AI Visibility Index	From $117.33/mo (SEO plan, annual); Starter $165.17
Engines tracked	7 - AI Overviews, Gemini, Perplexity, ChatGPT, Copilot, AI Mode, Claude	Bundled AI prompt tracking and sentiment
Prompts at entry tier	150-2,500+ checks/mo depending on Ahrefs plan	50 daily on Starter, 200 on Advanced
Free tier	No - included in paid Ahrefs plans	Limited free Semrush account
Price checked	Checked 6 September 2026	Checked 6 September 2026

Ahrefs Brand Radarour pick

Included in Lite+ Ahrefs plans
Also tracks YouTube, TikTok and Reddit
Mature API and export

Only sensible alongside an Ahrefs subscription
Index tier at $199 is a separate charge

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Full Ahrefs Brand Radar review

Semrush AI visibility

No extra line item if you already pay for Semrush
200 daily prompts on the Advanced tier
Sits next to the rest of your SEO data

Cannot be bought on its own
Expensive as an entry into AI visibility alone

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Full Semrush AI visibility review

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