Notes from the bench
What we learn between test runs: what the numbers mean, what the spec sheets leave out.
- What these tools actually cost
Published entry prices run from $29 to $399 - but the entry price often buys one engine. What to check before comparing two numbers.
- What is answer engine optimization?
AEO, GEO and LLM SEO name the same job with three different words. What the job is, how it differs from ranking, and what you can actually control.