Comparing headline prices in this category is close to meaningless, because the same dollar buys very different things. The single biggest trap is engine count at the entry tier.
The entry price often buys one engine
Profound's Starter plan is $99 a month and tracks ChatGPT only. Tracking three engines moves you to Growth at $399. Otterly.AI's $29 Lite covers four engines but fifteen prompts, with Claude, Gemini and AI Mode as paid add-ons. Trakkr's $100 Growth plan covers all eight of its engines. Those are three completely different products at superficially comparable prices.
Prompts are the real unit
A prompt is one tracked question, re-asked on a schedule. Fifteen prompts tells you whether you exist in a category. It does not let you track competitors, segments or the questions that actually convert. The jump from 15 to 100 prompts is usually the jump from $29 to $189, and that is the step most teams actually need.
| Tool | Entry price | Engines at that price | Prompts |
|---|---|---|---|
| Otterly.AI | $29/mo | 4 (some engines extra) | 15 |
| LLM Brand Boost | $0 free / $39/mo | 3 | 10 free / 50 |
| Ahrefs Brand Radar | from $50/mo | 7 | 150-2,500 checks |
| Trakkr | $100/mo | 8 | 50 daily |
| Profound | $99/mo | 1 (ChatGPT only) | 50 |
| Semrush | from $117/mo (bundled) | bundled | 50 daily |
| Peec AI, Rankscale, Scrunch | not published | 3 to 17+ | not published |
LLM Brand Boost is operated by the same people who publish this site. It appears in this table on the same published-price basis as everything else.
Not publishing a price is information
Three of the nine tools we track publish no price publicly. That is not necessarily a bad product - Scrunch in particular is openly built for enterprise procurement with SOC 2 and SSO - but it tells you who the tool was designed for. If you are one marketer with a card, a sales call is a poor fit regardless of the software.
Check the billing basis before you compare
Several headline figures are annual-billing prices. Profound's $99 Starter is billed yearly; Semrush's plan prices are annual too. Month-to-month costs more, and the gap is usually two months' worth.
Every figure on this site carries the date it was checked, because this category repackages tiers faster than any other we track. See the full comparison for the current table.