Who Otterly.AI is for
The cheapest published standalone entry at $29, with four engines. Fifteen prompts is enough to learn whether you appear at all and not enough to run a programme.
Otterly.AI pricing tiers compared
Otterly.AI publishes four tiers in full, which is rare in this category. Every tier tracks the same four engines daily; what changes is how many prompts you can track and whether API, MCP and Agent Analytics are unlocked. Prices below were checked 16 September 2026.
| Tier | Monthly | Prompts | Engines | What it adds |
|---|---|---|---|---|
| Lite | $29 | 15 | 4 (ChatGPT, AI Overviews, Perplexity, Copilot) | Daily tracking, 1,000 GEO URL audits/mo |
| Standard | $189 | 100 | 4 (same four) | API, MCP and Agent Analytics access |
| Premium | $489 | 400 | 4 (same four) | Everything in Standard at higher volume |
| Enterprise | Custom (from $1,000) | Custom | 4 (same four) | SSO, onboarding, dedicated support |
Paying annually cuts roughly 15% off: Lite drops to $25/mo, Standard to $160/mo and Premium to $422/mo. Claude, Gemini and Google AI Mode are not bundled on any tier - they are paid add-ons that run $9-$439/mo depending on the engine and plan, so a team that needs Claude coverage from day one should budget beyond the sticker price.
Otterly.AI review: what the entry tier actually gets you
The $29 Lite plan is the cheapest published standalone entry in the category, and it is enough to answer one question well: does your brand show up at all across ChatGPT, AI Overviews, Perplexity and Copilot? Fifteen prompts, tracked daily, will surface that baseline. It is not enough to run an ongoing programme - most teams outgrow it quickly and land on the $189 Standard plan, where 100 prompts plus API and MCP access make the data usable in reporting. Otterly also ships a Google Looker Studio connector, so positions can flow into an existing dashboard rather than living only inside the tool.
Two things stand out: speed to first data - daily checks mean you see movement within a day of adding prompts - and honest, fully published pricing. The trade-off is engine breadth. Four engines at every tier is fine for most Western markets, but Claude and Gemini being paid extras means the real cost of full coverage is higher than the $29 headline suggests.
If you are weighing Otterly.AI against our top pick, the Otterly.AI vs LLM Brand Boost comparison breaks down where each one wins on engine coverage and price.
Otterly.AI also lines up against the big SEO suites in two direct matchups: the Ahrefs Brand Radar vs Otterly.AI comparison weighs a standalone tracker against an all-in-one suite, and the Otterly.AI vs Semrush AI Visibility breakdown covers the other suite option on engine coverage and cost.
The $189 Standard tier is notable beyond price: it is one of only two places in this category where API access shows up at a published, self-serve price rather than behind a sales call. Our AI visibility platforms ranking checks that specifically - API, seats and SSO - across all nine tools we track.
Otterly.AI re-prices on its own schedule, same as everything else here - if a figure above looks out of date, get in touch with the editors and we will check it.