Who Profound is for
The best-known name here, but the $99 tier tracks ChatGPT alone - three engines means the $399 plan, which puts it out of scope for a first purchase.
Profound pricing tiers compared
Profound has moved to a sales-led model: as of the September 2026 check the only two plans published on the pricing page are a free trial and a custom-quoted Enterprise tier. There is no self-serve monthly checkout for paid usage - to run anything beyond the trial you talk to their team, and the price depends on how many prompts and engines you need. The table below sets the two published options side by side so you can see exactly where the free trial stops and what the paid path unlocks.
| Plan | Price | Engines tracked | Prompts | What it includes |
|---|---|---|---|---|
| Free trial | Free | 1 (ChatGPT only) | 10 unique prompts, run once | Limited AI Marketer credits, unlimited seats, no API, no Agent Analytics |
| Enterprise | Custom quote | Up to 9 (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa) | Custom, tracked daily | API access, CSV/JSON exports, Agent Analytics, SSO/SAML, SOC 2, dedicated support |
Profound review: what you actually get to test for free
The free trial is genuinely useful for one thing: confirming whether your brand surfaces in ChatGPT at all. Ten prompts run once, against a single engine, is a snapshot rather than a monitoring programme - you learn where you stand today, not whether you are trending up or down. Because the trial is ChatGPT-only, it tells you nothing about Perplexity, Gemini, Copilot or Google AI Overviews, which is where a lot of brands find their real gaps. Unlimited seats on the trial is a nice touch if you want colleagues to see the same snapshot, but there is no API and no Agent Analytics until you move to Enterprise.
Where Profound earns its reputation is depth once you are on Enterprise: up to nine answer engines, daily tracking, agent analytics that show how AI crawlers move through your site, and clean CSV/JSON exports for reporting. The catch for a first purchase is that all of that sits behind a custom quote with no published entry price, so it is hard to know your monthly cost before a sales call. If your budget is defined and modest, a tool that publishes a self-serve tier is easier to start with; if you need broad engine coverage and enterprise controls and can justify a quote, Profound is the most established name in the category.
Teams shortlisting an enterprise tracker often line Profound up next to our top pick - the Profound vs LLM Brand Boost comparison shows where sales-led pricing pays off and where it does not.
That Enterprise tier is also where Profound's API access, SSO/SAML and SOC 2 live - none of it published below a custom quote. How that compares with the rest of the category is covered in our AI visibility platforms ranking, which checks API, seats and SSO across all nine tools we track.